I have fallen victim to it. I have taken part in it. I have learned from it. I have built my business so that others could avoid it. What is IT? IT! is the HOMEBOY Hook-Up. I would be living a lie if I didn't acknowledge that it is definitely costly to start your own business. We [small business owners] reach a level when eventually some form of investing has to take place. It may start with the need for a business card and dive into the world of up to date technology or more manpower [depending on your business]. At the end of the day, as your business grows your pockets tend to dissipate rapidly all in the name of investing in your dream. The HOMEBOY Hook-Up has gotten many small business owners off of the ground while inspiring others. The usual HHU time line goes like this....
- I believe in what my business is
- I speak it into existence
- I spread the word
- I find those who love and respect me who want to support me
- I see my dream a little clearer than I did before
- I still love the support of those who are helping me
- I get that feeling of I own my own thing
- Life gets in the way
- My supporters still support but can't afford to invest anymore time because I can't pay them
- People want immediate satisfaction [we are human]
- I am back to working on my dream solo because dreams don't pay bills:-(
Lesson #2 is when HHU really gets you. You realize you have to pay and you walk head on into learning that you get what you pay for. Sucks but true.